By Ashleigh Rousselle
- Strategy: when making goals for your writing, aim lower so you’ll achieve/succeed sooner. (Build up a series of small accomplishments, which will grow over time.)
- Promoting yourself on the Internet (through blogs etc) can be wonderful but it’s pretty crowded.
- You need to know who you are writing to, and why. Clarify your audience, find your niche. Brand yourself.
- Be visible to the people you want to reach; be accessible, hear your audience speak, email them.
- Memberships are give and take relationships—join three inexpensive associations.
- Pick a topic in which you have a depth of knowledge—a writer’s job is never done.
- We all want readers! Being a writer is about finding readers—we want to be read! And we need to be read by the right people at the right time.
- Books that don’t sell, don’t stay in print.
- Discover the balance between the quality of your writing and the quality of your platform.
- Agents love platforms, they look for recognizable people.
- Find your focus, you need hypothetical people to buy your book, which means knowing why you do what you do and why others should care.
- You need to take 100% responsibility for your writing career; no finger pointing—work with people you trust.
- Stay with the times, experiment with new things, like Twitter perhaps (though if your audience wouldn’t be on it neither should you).
- When dealing with media be aware of the word “no.”
- Visibility doesn’t always happen in the traditional way.
- Get yourself a “tribe”—people who can help. Network! Network! Network! Find a “matchmaker” for your work.
- Once you find out who you are, what you do, and what you’re about, good things will start happening.
- Figure out your “author name” it needs to be recognizable and unique.
- Get a tagline, an email signature, consider getting professional headshots, and keep your bio updated.
More about Christina Katz at www.christinakatz.com.