Highlights from Christina Katz’ Presentation: A Platform Primer for Aspiring Authors

Ashleigh RousselleBy Ashleigh Rousselle

  • Strategy: when making goals for your writing, aim lower so you’ll achieve/succeed sooner.  (Build up a series of small accomplishments, which will grow over time.)
  • Promoting yourself on the Internet (through blogs etc) can be wonderful but it’s pretty crowded.
  • You need to know who you are writing to, and why. Clarify your audience, find your niche.  Brand yourself.
  • Be visible to the people you want to reach; be accessible, hear your audience speak, email them.
  • Memberships are give and take relationships—join three inexpensive associations.
  • Pick a topic in which you have a depth of knowledge—a writer’s job is never done.
  • We all want readers!  Being a writer is about finding readers—we want to be read!  And we need to be read by the right people at the right time.
  • Books that don’t sell, don’t stay in print.
  • Discover the balance between the quality of your writing and the quality of your platform.
  • Agents love platforms, they look for recognizable people.
  • Find your focus, you need hypothetical people to buy your book, which means knowing why you do what you do and why others should care.
  • You need to take 100% responsibility for your writing career; no finger pointing—work with people you trust.
  • Stay with the times, experiment with new things, like Twitter perhaps (though if your audience wouldn’t be on it neither should you).
  • When dealing with media be aware of the word “no.”
  • Visibility doesn’t always happen in the traditional way.
  • Get yourself a “tribe”—people who can help.  Network!  Network!  Network!  Find a “matchmaker” for your work.
  • Once you find out who you are, what you do, and what you’re about, good things will start happening.
  • Figure out your “author name” it needs to be recognizable and unique.
  • Get a tagline, an email signature, consider getting professional headshots, and keep your bio updated.

More about Christina Katz at www.christinakatz.com.

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